Video Games Reach New Level With Halo 3

In one of my previous blogs I wrote about Halo 3 advertising, and obviously the advertising helped. According to Microsoft Halo 3 became the highest selling entertainment launch in history. In a one day total it sold 170 million dollars.

I understand that a game sells for more than a ticket to the movies or a book, but I never ever thought that Halo 3 would be the most successful one day entertainment sale ever. The sterotype of people playing video games, and Halo, are that they are nerds who sit in front of the television screen and are attached to their seat. But obvioulsy there are alot more nerds out there than we thought there were.