In this corner movies, in this corner Halo

I have been blogging on Halo 3 and the impact it has had on the entertainment world, and I apologize because I don't want to sound like a Halo nerd, but this game has been so huge around the world, and now it has maybe taken the majority of movie goers.

According to Advertising Age Total cinema ticket sales in North America for the weekend of October 5 were a relatively meager $80 million--the worst results for an October weekend since 1999, and who are they blaming, lazy people. Well, they are blaming people who play Halo 3 rather than going and seeing a movie. Mike Hickey, an analyst at Janco Partners, commented, "The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas. This could last for several weeks." And don't think Bungie, the creator of Halo 3 isn't happy. "We marketed it like a film," said Josh Goldberg, a "Halo 3" product manager at Microsoft, adding, "and now, we're just as big or bigger than film." He said "Halo 3" was marketed as an event film in terms of its partnerships, with beverage, automotive, fast feeders and mobile-phone companies all joining up.

This is what I put on my first post, on how much advertising Halo used to try to sell its game, and this shows how important video games are in our culture. This surpased any one day sale in entertainment ever, and it doesn't spend nearly as much money as the big name movies like Spiderman. The stereotype for the hardcore gamers, especially Halo players, are that they just sit in front of their TV, and don't socialize or go out anywhere, and you know what, they may have just been proven right.